In a recent ShapeScale webinar, Thurston Pym, founder and CEO of Resistanz Studio in Los Angeles, shared his transformative approach to fitness and how integrating ShapeScale has propelled his studio to new heights. The conversation highlighted Thurston’s innovative use of technology to enhance client experiences and optimize health outcomes. Watch the full recording here: https://youtu.be/5thSTDCIaog

Meet Thurston Pym and Resistanz Studio

Thurston Pym is a seasoned veteran with over 30 years of experience in the fitness industry. Having conducted more than 10,000 consultations, trained over 300 personal trainers, and managed 30 studios, Thurston’s dedication to fitness is unmatched. Resistanz Studio has become renowned for its cutting-edge 20-minute workouts that blend efficiency with effectiveness, offering an innovative approach to resistance training using electromagnetic technology.

Reflecting on his journey, Thurston emphasizes the alarming state of global health and the critical role fitness plays in addressing it. “From the age of 30, we begin to lose muscle mass at an alarming rate,” Thurston explains. “Preserving and even rebuilding muscle through resistance training is vital for metabolic health, longevity, and quality of life.”

The Challenges: Streamlining Assessments and Overcoming Intimidation

Before adopting ShapeScale, Thurston’s team relied on manual tape measurements and calipers to assess clients’ body composition. These methods were time-consuming and often uncomfortable for clients.

“It’s an intimidating process for someone already self-conscious about their shape,” Thurston notes. “Pinching with calipers and wrapping measuring tape isn’t ideal for creating a welcoming environment.”

Despite trying various tools on the market, including the Naked Labs scanner and bioelectrical impedance devices, none provided the accuracy or client engagement needed. ShapeScale changed the game.

How Resistanz Studio Uses ShapeScale

ShapeScale has become a cornerstone of Resistanz Studio’s client onboarding and progress tracking. Here’s how it’s integrated:

1. Seamless Onboarding: Clients begin with a ShapeScale scan to get an accurate baseline of their body composition, including body fat percentage, lean mass, and visceral fat levels. The process is quick and private, cutting onboarding time in half.
2. Personalized Strength and Nutrition Plans: After the scan, the studio conducts strength assessments using high-tech Vitruvian machines and nutrition counseling tailored to individual goals. ShapeScale’s detailed metrics allow Thurston’s team to craft highly personalized programs.
3. Frequent Self-Assessments: ShapeScale’s simplicity enables clients to scan themselves regularly. This fosters accountability and provides immediate feedback on their progress, motivating them to stay on track. “Self-assessment has become a game-changer,” Thurston says. “Clients can track their journey at their own pace, which was impossible with our old methods.”
4. Ongoing Monitoring and Adjustments: Regular scans help trainers spot trends early, such as excessive muscle loss during weight reduction. This allows for timely adjustments to diet or workout plans, ensuring better outcomes.

Key Benefits for Resistanz Studio

Since implementing ShapeScale, Resistanz Studio has seen significant improvements across the board:

• Client Comfort: The non-invasive nature of ShapeScale eliminates the discomfort of manual measurements, creating a more welcoming atmosphere.
• Efficiency: Onboarding time has been reduced by 50%, allowing trainers to focus more on building relationships and less on manual processes.
• Motivation and Retention: The photorealistic 3D scans and detailed metrics provide clients with tangible proof of their progress, boosting motivation and engagement.
• Enhanced Customization: Metrics like body fat percentage, lean mass, and visceral fat levels enable trainers to personalize programs down to the smallest detail. “ShapeScale validates our results,” Thurston remarks. “Clients trust the data, and it’s incredibly motivating to see their transformation in such detail.”

Pro Tips from Thurston Pym On How To Integrate ShapeScale Into Studio

For studio owners considering ShapeScale, Thurston offers these insights:

• Highlight ShapeScale in Marketing: Incorporate ShapeScale into your promotional efforts to attract tech-savvy clients.
• Encourage Regular Scans: Empower clients to use ShapeScale frequently to track their progress and stay accountable.
• Utilize Data for Precision: Leverage metrics to identify asymmetries or disproportionate muscle development and tailor programs accordingly.
• Combine with Strength Testing: Complement ShapeScale data with strength assessments for a holistic view of client health.

Transform Your Studio with ShapeScale

ShapeScale has proven to be a transformative tool for Resistanz Studio, enhancing both client satisfaction and operational efficiency. Whether it’s reducing onboarding time, providing actionable insights, or fostering motivation, ShapeScale is at the heart of the studio’s success.

As Thurston aptly summarized, “ShapeScale is like having a DEXA scan in your studio, but faster, less intimidating, and far more engaging.”

If you’re ready to take your fitness business to the next level, ShapeScale could be the solution you’ve been waiting for. Book your demo now!

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